Many products focus on how listing information is displayed; very few want to talk about what information is displayed. When it comes down to it, the most basic need any real estate office has is to showcase properties in as accurate a manner as possible. By connecting your display to your local MLS Board via a RETS connection, you can do just that.
For those who don't know, RETS stands for "Real Estate Transaction Service." It is the primary way that real estate associations deliver property information online. While third-party websites like Zillow may lag behind on updating listings, having a RETS connection means that your property information is never out-of-date. WindowAgent comes equipped to handle your RETS connection right out of the box, and can display your latest properties as soon as they are added to the MLS board's database.
Unlike our competitors, though, WindowAgent takes this integration a step further. Not only can the RETS connection be used to regularly update your listings, but it can also be used to create custom property searches using WindowAgent's online dashboard. This allows your application to filter property search results using the criteria your office is already familiar with. Other products without a RETS connection can only provide preset search options that are not unique to your listings.
Have a unique property feature or neighborhood that you want to highlight in search results? It can be made available using a RETS connection, and allow you to cater your WindowAgent application towards what buyers in your area want. Without the convenience of a RETS connection, your properties cannot be grouped together in categories your customers may be expecting.
Any display can show manually entered properties, but a display with an integrated RETS connection can become a portal to the latest listing information.
WindowAgent is a web-based software application that is available on various interactive platforms, and is the leader in real estate display technology. With a variety of hardware and software options, WindowAgent offers the most diverse and effective means of showcasing your brand in a public space. Connect to your local MLS, display listings, and get customer interest right from your office window.