Client: Coldwell Banker Grand Rapids
Location: Grand Rapids, MI
The Coldwell Banker Grand Rapids office believed from the beginning that it was a perfect fit for an interactive real estate experience. Located in the busy downtown area of Grand Rapids, this particular location was situated directly next door to a large event hall. Everything was set up superbly for capturing foot traffic and passerby attention. However, there was one problem: the building used dual-pane glass for insulation. Management was nervous about whether the extra distance from the outside to a display would negatively affect any touch-based marketing. The idea sounded amazing in theory, but also sounded difficult to implement.
Not long after this dilemma came to light, the company found some information on WindowAgent. A quick consultation revealed that dual-pane glass was not going to be an issue. Thanks to the advanced PROFoil technology in WindowAgent’s hardware, the freshly installed in-window unit was able to pick up user input with ease despite the dual-pane glass. WindowAgent’s hardware package provided a new, industrial-grade HDTV to make the display bright and easy to view. A custom window wrap was also applied to the exterior in order to make the new display stand out from afar.
After deciding on the Pro software package, the firm setup a dual MLS feed for the application. This allowed the firm to display local listings and beach front listings from a sister office in Florida. A dedicated navigation button was made for both sets of properties so that customers could quickly see the most recent additions. Featured properties were also given a dedicated navigation button, and a mortgage calculator was included in the main menu for easy access. Custom screensaver images were also created as advertisements for when the display was not immediately being used.
Coldwell Banker Grand Rapids has been greatly enjoying the extra attention the display brings to the office. Compared to other forms of digital signage on the street, WindowAgent draws a much more regular crowd. The display’s online dashboard has allowed staff to regularly update MLS searches with popular search criteria. Customers have also enjoyed being able to see properties in a warmer climate that they may be interested in as a second home.
WindowAgent is a web-based software application that is available on various interactive platforms, and is the leader in real estate display technology. With a variety of hardware and software options, WindowAgent offers the most diverse and effective means of showcasing your brand in a public space. Connect to your local MLS, display listings, and get customer interest right from your office window.